PPC, SEO, Website Design

The Project

This is the second time we have worked with Davies Architectural Services on their website design project.

The initial build in 2016 was a portfolio based website which was used to showcase their work to prospective clients. The new 2018 iteration of the website has been built with lead generation, search engine optimisation, customer journey and experience in mind.

The Brief

We were tasked with creating a website capable of taking clients on an informative journey through the complex process of architectural design. We appreciated that every project will have its nuances, but informing a client of the potential journey, pre-qualifies a prospective client in advance of a call.

Our task was also to ensure that each user of the website was faced with clear call to actions and could easily locate the information they required. We were also asked to provide a platform for Davies Architectural Services to showcase their work.

The Result

The new website was completed with Google best practice guidelines followed. Within 6 weeks saw a rise from position #22 to #1 for “Architectural Services Bristol”. With regular SEO work, we have maintained this position since June 2018.

We also began a small PPC campaign to target new keywords for the company. The positive ROI of this campaign means we continue to manage this on the businesses behalf.

The increasing online search visibility and digital marketing strategy in place have led to a 135% increase in website traffic for the past 5 months when compared to the previous period!