The Project

Cashells Butchers have been a familiar presence on the high street of Crickhowell since 1975.

A second generation business, the owners have a thriving and regular client base in the local community and a sterling reputation. However, astutely, the owners are aware that there is a national market for quality Welsh meat products.

Our brief was and continues to involve growing the visibility and viability of the online business. The eCommerce site is a more uncommon CMS in CS-Cart. The website is well constructed, but after nearly 3 years required some TLC and a well thought out marketing strategy.

3 months into a 12 month campaign, results are already clear to see and exciting plans lie ahead as we strive to cement Cashells as the top Welsh meat provider for the UK.

The Result

3 months into the campaign and we have produced an additional 2,400 words of content for the Cashells website. Hours of SEO, web dev and off-site work have led to an early spike in rankings and traffic.

We continue to closely monitor the effect of our activities and the performance against key industry competitors.