Pay Per Click Management

Pay Per Click (PPC) is paid digital advertising. Once we’ve established exactly what your business objectives are, we develop targeted paid strategies for Google, Bing and other relevant search engines. There are different types of digital PPC adverts.

Get in touch for your free consultation and website advice!

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Search result page ads:

Are highly relevant to what users are already looking for, and are targeted to audiences who know what that want. For example, “Plumber in Bristol” is a search term relevant for someone who is looking for a Plumber in Bristol. If they see an advert relating to this when they search, they are more likely to click on it and you potentially have a new customer.

 

Display ads:

If someone has already visited your website but not committed to getting in touch with you directly you can still remind them of your business after they have left.

Display ads are located at the top, bottom or middle of a future web page they visit, meaning they are more likely to return to yours, and make contact.

You can then decide which web page the ad will direct traffic to.

 

Offsite: Back-links, social media

Linking your social media channels to your website is important if you want to improve your SEO.

It helps search engines understand that your website is credible and should be ranked for certain keyword phrases.

We can also help you with the development of original content to share across Social Media.

You can find more information on this below.

 

Mobile only ads:

With more than two billion people on the planet accessing a smartphone on a daily basis, a type of ad that appears on web pages and apps viewed on a mobile device, could well be the advertising avenue for you.

Don’t worry about getting your head around the detail – that’s where we come in! Get in touch for a free consultation on the variety of forms these ads can take.

Local Pages Google Search

Examples of our PPC work